- from an online discussion with a guy who wants to open a nightclub
————

4p’s
Product -> what are you going to give to your customers? whats going to seperate your club from others? whats going to make the customers want to keep coming back? etc
Place -> where are you going to set it up? some place easily accessable by a lot of people? designing the layout of the club itself so it makes it easy for your customers to generate you revenue. The bar. etc
Price -> going to have it cheap? then you gotta think about the image and reputation this gives to your business. expensive? makes it look a bit more special but then you put up a barrier to potential clubbers because of said price etc
Promotion -> how and where are you going to advertise your new club so it attracts the target audience you want etc

SWOT
Stengths
Weaknesses
Objectives
Threats

I haven’t posted in a while - pretty much because I was so worn out both physically and emotionally from the daily grind that I didn’t have the extra energy.

So - now I’m a product manager.

In the past, I’d been all about the technology. Now my new focus is about the business case. Like how we bring something together that everybody else could sell and potentially make us all money.

It’s a whole new world. First - it’s a ton of forms. Sometimes the sarcastic side of me thinks the goal is to drown all participants in paperwork until they give up. But there’s actually more to it. At times, it’s some cog-in-the-wheel function. Other times, I’m standing on the cliff edge by myself.

There’s really good days, and really bad days. I’m beginning to wonder if I’m going down in a manic-depressive tornado. One day, I blow through 5 sheets of paperwork, proof engineering diagrams, and send it all down the line. Other days, the most repeated word is “what?”. I wonder how long I can play the “I’m new here, what is this *abc* you speak of” game.

In the long term - I get to design a game that ends with a significant business impact on a $B company. That could be fun. Plus, I’m about three steps closer to the top then I would ever be in the old job.

But in the meanwhile - I learn more about the *business* then I ever would have in my old slot. That should open some windows somewhere down the road.