1997-2007: The 10 Year Apple Comeback

In July Dave Winer wrote The Sure Road to Bankruptcy and if you read it back then there is good reason to believe all of his points. My favorite though has to be his thoughts on Steve Jobs.

Jobs was the wrong person to choose to turn around Apple because that isn’t what he wants. He wants to turn around Next. And he’s willing to lose Apple to do it. Jobs calls the shots at Apple, Amelio has no power. Eventually I expect a bankruptcy and a shoulder shrug from Jobs as he leaves. “I tried,” he’ll say.


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