The Man who said no to Wal-Mart

The Man Who Said No to Wal-Mart

Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world’s biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers.

http://www.fastcompany.com/magazine/102/open_snapper.html